This wasn’t the order it was supposed to go in. When Oculus Rift began shipping in March and PS VR announced it would begin shipping in October, virtual reality was finally arriving. 2016 would mark the “innovators” stage of VR on the Diffusion of Innovation curve. We would see a good amount of people paying the $500+ price tag on these VR headsets just to be first, and test out the new technology. Following this would be the mass production of VR and it would be the new technology on everyone’s mind the technology behind augmented reality or “AR” caught up.

Except, Pokemon GO has shifted the entire timeline in a matter of weeks. Pokekmon GO is a form of AR where players can see computer generated animations in the real world. Maybe the most important aspect of this app is that it is driving players to visit restaurants and other businesses that take place as “Pokestops”. So why would business’s invest in VR where players sit at home in a virtual world, where there is already technology that exist that will drive people out of their homes and to their business?

Pokemon GO is only the beginning, soon people will use Google Glass to take on a plethora of AR apps that alter their vision with animations. The potential ROI for businesses with this technology is through the roof. It’s all about providing value to the customer, and the money isn’t counted any differently if that value is from helping them with a game.

Keep in mind this is for recreational purposes only. Virtual reality still has tremendous value, such as saving Mark Cuban’s brain.